After a lengthy marketing hiatus, the New Jersey Department of Public Utilities (BPU) wanted to make a splash with their return. And with new climate-focused initiatives, they had a lot to say. Knowing they wanted to reach adult residents as well as children - who’ll continue to deal with our energy choices - we created a full media campaign around the state’s first “Clean Energy Champion” – Chloe the Clean Energy bug, a friendly, energetic bug to carry the message.

WINNER: GOLD TELLY AWARD (GENERAL - LOCAL TV)

Video Direction, Storyboarding, Art Direction, Campaign Ideation, Character Design, Image Composition
Adobe Illustrator, Photoshop, InDesign, Google Web Designer