After years of the same… this multi-generational family-owned business wanted to modernize its brand to match keep up with the seemingly boundless interest in cooking and “chef-lebrities.” An overhaul of their annual catalog with refreshed images and a social media series with images and stories of real chefs who wear the brand were just a few parts of the refresh.

Art Direction, Photoshoot, Video Shoot, Photo Manipulation and Composition
Photoshop, Illustrator, InDesign